naznasman | @chiquemuffin

Imagine you're walking down a street, carrying the day on your shoulders. A nice pair of glasses catches your eye in a window. You step inside, and you're met by grand, half-painted human figures and a giant dachshund napping in silver armor. Don't pinch yourself, you're still in the real world. It's just inside one of Gentle Monster's stores. When you come across a Gentle Monster store, you can be sure the day's routine has been left behind. By refusing to stay inside the usual expectations...

Fur may be fading from fashion’s material choices, but the desire behind it persists. This piece explores fur not as a fabric, but as a psychological symbol of status, fantasy, and self-mythology. From historical glamour to ethical reckoning, from runways to faux and bio-material debates, the industry’s shift reveals a deeper truth: aesthetics evolve, human longing does not.

Celebrating 40 years of London Fashion Week, SS25 dazzled with bold designs, sustainability, and unforgettable runway moments!