alizetuncel

Luxury used to save itself for the big entrance. Everybody wants the Birkin, and the game is played accordingly. Now luxury wants to spend the morning. The hairbrush before leaving the house. The toothbrush by the sink. The travel perfume in the bag. The dumbbells beside the reformer. The smart glasses worn before anyone has opened a laptop. These objects are small, functional and almost boring on paper. That is why they are interesting. They sit inside routines. They are reached often. They...

Somewhere along the way, getting dressed started to feel like naming a folder. Clean girl. Mob wife. Blokecore. Office siren. Tomato girl. Whimsymaxxing. Accessory-maxxing. There are still clothes involved: coats, sunglasses, jerseys, bows. But before anything reaches the wardrobe, it often needs a name. Fashion has always named things. The difference now is speed. “Core,” “girl,” “era,” “aesthetic” have turned style into a vocabulary game. But why are we “maxxing” everything recently?...

Fashion has always borrowed from literature. A novel in a collection note. A character behind a silhouette. A line of poetry setting the mood for a campaign. For years, books mostly worked as references: elegant, useful, often half-hidden. Now the relationship feels more deliberate. Fashion houses are hosting literary clubs, opening bookshops, commissioning texts, publishing catalogues and turning reading lists into part of their public language. Literature gives fashion a way to attach...