alizetuncel

Editorial has become fashion’s favorite shortcut to meaning. Once rooted in perspective and context, it now lives mostly as an aesthetic—quiet, distant, and often empty. While it can elevate brands with a clear point of view, without substance it simply obscures. Not everything should be editorial. When used without intention, it doesn’t add value—it removes clarity.

Milan Fashion Week FW26 signals a shift: desire is back at the center of luxury fashion. From Gucci’s body-defining silhouettes to Prada’s conceptual undressing and Dolce & Gabbana’s lace-driven sensuality, brands are reintroducing attraction as strategy. As the luxury market cools, Milan reveals how physicality, transparency, and tailoring are being used to reignite consumer appetite.

London does not operate as a single narrative. From 19 to 23 February, the city once again demonstrated that its fashion week functions as a cultural interface where institutions, independent designers, monarchy, music, craft and commerce intersect within a tight schedule. According to the British Fashion Council, brand activations rose by 21% this season. This shift reflects how fashion week increasingly operates as an  experience and relationship platform, expanding visibility beyond the...