Loewe has dethroned Miu Miu to become the world's hottest brand for Q2 2024, thanks to viral hits, star power, and savvy collaborations.

Crafting a compelling brand story starts with defining your identity, knowing your audience, and staying authentic across all channels.

Schiaparelli's debut sneaker blends American comfort with French chic, paying homage to founder Elsa Schiaparelli's innovative spirit.

Welcome to the dawn of 2024, where the landscape of luxury fashion is poised for transformative evolution. In this blog post, we delve...

In the fast-paced and image-centric world of luxury fashion, the recent PR crises faced by industry giants Zara and Balenciaga serve as...

Luxury fashion is a dynamic sector where innovation is just as important as tradition, and it's not just about elegant designs and rich...

In the ever-evolving world of fashion marketing, the tides are turning, and brand marketing is poised to reclaim its prominence in 2024....

For Q3 of 2023, Miu Miu takes first place on the Lyst Hottest Brands Index for the first time, after being named Brand of the Year in...

In a world where the landscape of luxury shopping is undergoing a shift, traditional flagship stores are no longer the only supporters of...

Barbie, the iconic fashion doll, has been a loved toy for generations, capturing the imagination of children and even adults. Over the...

The summer sun is starting to hit the shores, and an exciting trend has emerged for the world of luxury fashion this summer. Luxury...

Fashion brands have expanded their horizons and ventured into new territories beyond clothing and accessories. In recent years, many...

Trends come and go! Professional shoots, and well-edited photoshoots in fashion campaigns and events are no longer as popular as they...

There are many challenges that could lead a designer to give up on trying to make a difference in the world, including supply systems'...

Today's fashion brands tend to sell in 3 main channels: brand boutiques, department/concept stores, or e-commerce. There are many reasons...

Fashion shows start when their invitations arrive, hiding the core of the designer’s vision and muse within them. They offer a great...

A recent announcement on an immersive pop-up at Paris' Galeries Lafayette was made by Simon Porte Jacquemus and his namesake company,...

Is it time to get back to basics for Burberry? Or to run away from the basics? Daniel Lee ushered in a new era by rebranding the British...

An industry analysis by Business of Fashion and McKinsey&Company states that the new aim of the fashion business is to be "nimble, think...

Thanks to Louis Vuitton, 2023 will be taken over by the dots. Yes, we are talking about the recent collaboration launch of “Louis Vuitton...