Marketing in 2026 isn’t about visibility or persuasion; it’s about eligibility. As AI reshapes discovery, price becomes a strategic signal, and luxury shifts from status to certainty, brands are forced to operate beyond awareness. The winners won’t be the loudest, but the ones that make sense, culturally, economically, and emotionally.

Fashion brands are facing a defining choice: embrace AI or stay firmly human. As Aerie doubles down on authenticity and others experiment with AI-driven creativity, the industry’s future is being shaped by transparency, identity, and intention. In 2026, how brands use — or refuse — AI says more about their values than their visuals.

Black Friday isn’t dying — it’s transforming. Shoppers feel anxious but are still spending, just far more selectively. Blanket discounts no longer excite; clarity, curation and real value do. In a split economy where the wealthy keep buying and everyone else tightens up, brands win by making their worth unmistakable. This is the era of the selective shopper — and the smarter brand.

2025 was the year luxury fashion hit reset. Mega mergers, creative-director shake-ups, hyper-local storytelling, AI-powered marketing and a split-screen economy reshaped everything. Big houses got bigger, independents fought harder, and consumers demanded real value over noise. A serious year — and a defining one for what comes next.

Dior celebrates the 10th edition of the Lady Dior Art Project with ten global artists reimagining the iconic handbag through their own creative lens. This year introduces a dedicated Dior Talks podcast season, offering deeper insight into each artist’s process. Blending art and fashion, the project showcases fresh perspectives, experimental techniques, and the power of giving rising talent a new canvas to create on.

Celebrating 40 years of London Fashion Week, SS25 dazzled with bold designs, sustainability, and unforgettable runway moments!

Key Moments of Paris Fashion Week SS25: Bella's YSL comeback, Willem Dafoe for Miu Miu, Kylie Jenner's viral Balmain gown, and more!

NYFW SS25 brought bold minimalism, athletic cuts, and playful designs from Alaïa, Proenza Schouler, Ralph Lauren, and Off-White to the runwa

Loewe has dethroned Miu Miu to become the world's hottest brand for Q2 2024, thanks to viral hits, star power, and savvy collaborations.

Anticipation mounts for the 2024 Olympics in Paris, sparking speculation on Fashion Week's fate. Logistical hurdles and opportunities loom.

Milan Design Week is here, blending fashion and design in a vibrant spectacle. From Hermès to Gucci, fashion houses are redefining interior.

Technology is shaping a future where luxury fashion is sustainable, accessible, and personalized.

Welcome to the dawn of 2024, where the landscape of luxury fashion is poised for transformative evolution. In this blog post, we delve...

Undoubtedly, 2023 has been a year full of innovations in the luxury fashion world. From the influence of Gen Z on the fashion scene to...

In recent years, luxury fashion brands have evolved from being just clothing labels. Now, customers, especially the younger generation,...

The significance of Asia's ascent in the global fashion realm extends far beyond the runway. It's a narrative of creativity,...

The fashion industry is experiencing a transformation, with designers and corporations at the top of ethical and environmentally friendly...

With the end of the fashion week season, there is a tired but curious energy in the air, as well as a different kind of hurry to analyze...

As we reveal the glittering tapestry of Paris Fashion Week, we invite you to enter the magical world of high fashion and unrivaled...

The fashion world's attention has once again been drawn to the magical streets of Milan, where elegance, creativity, and refinement...