Black Friday isn’t dying — it’s transforming. Shoppers feel anxious but are still spending, just far more selectively. Blanket discounts no longer excite; clarity, curation and real value do. In a split economy where the wealthy keep buying and everyone else tightens up, brands win by making their worth unmistakable. This is the era of the selective shopper — and the smarter brand.

Inflation rates have reached levels not seen since the 1970s stagflation, creating significant challenges for the luxury market. As...

Who could get over Carrie Bradshaw’s Fendi Baguette bag, and Blair’s school uniforms? Or, one day you might want to become part of the...

Consumers have been used to choosing products only based on price or brand, but today, factors like whether a product is "sustainable,"...

The market for luxury goods has gone beyond to pre-pandemic stages despite the shifting consumer behavior and decreasing demand at the...

Consumer perception of products and experiences has been reinvented over the past years due to the global pandemic, redefining global...

WGSN, the global authority on trend forecasting, revealed the forecasts for consumer behavior and lifestyles in 2022 and beyond....

For sure, pandemic has changed some of the shopping behaviors, but which ones are just a temporary trend and which ones are here to...