An emerging wave of 17 AI startups is reshaping fashion’s future — from design and supply chains to personalised shopping and smarter pricing. With over $400M raised in five years, these companies are solving real industry pain points and moving faster than big tech. The next era of fashion will belong to brands that embrace these tools with intention.

Fashion brands are facing a defining choice: embrace AI or stay firmly human. As Aerie doubles down on authenticity and others experiment with AI-driven creativity, the industry’s future is being shaped by transparency, identity, and intention. In 2026, how brands use — or refuse — AI says more about their values than their visuals.

Technology is shaping a future where luxury fashion is sustainable, accessible, and personalized.

In July 2021, we first learned about Meta's intentions to work with the Ray-Ban company to create smart eyewear. In September of the same...

Google has undeniably emerged as a pivotal player in the world of fashion marketing, and the company is continuously striving to enhance...

Yesterday, Apple unveiled its eagerly awaited mixed reality glasses. Could this, after years of fits and starts, be a substantial...

The month of April started with enthusiasm for another upcoming fashion week that is nothing like the others and a first in history. The...

Ralph Lauren, one of the leading brands in the luxury fashion world, has started offering its customers the option to pay with...

Brick-and-mortar retail has changed significantly during the last 20 years. Over the 20 months of the pandemic, this trend accelerated....

Fashion is a concept where everything changes and grows. It is always open to innovation, and new experiences created by creative minds....

Virtual characters are one of the ways people express themselves as who they really want to be. Once one can choose his/herself as an...

At the Consumer Electronics Show in Las Vegas this year, beauty devices and fashion innovations are exhibiting alongside smart TVs,...

As metaverse developments create a huge hype, other technologies such as AI evolve. With AI improvements, more fashion brands are leaning...

With every advancement, there are usually people and companies who take it upon themselves to push the envelope and create novel ways of...

On September 11th, Tommy Hilfiger live-streamed its NYFW show in Roblox. It was just the latest example of fashion courting users on the...

Beauty giant L’Oréal has taken a new technological approach to fragrance selection in a partnership with Emotiv, a #neurotechnology...

With the acceleration of digitization over the last two years, our entire world is now connected by uninterrupted, hyper-personalized...

The Italian fashion house and Superplastic, a globally led toy and digital collectible company join forces on the growing world of NFTs...

If you thought the Prada and Adidas collaboration began and ended with sneakers, think again. It turns out that the duo is launching the...

Fashion retailer H&M is set to explore the virtual fashion realm, with the launch of a digital collection to release through a...