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The Rise of Quiet Luxury
In the ever-evolving landscape of the fashion industry, a new trend has been gaining momentum, quiet luxury. This growing phenomenon...
Jul 9, 20235 min read


Is Sustainability Losing Momentum?
After skyrocketing during the Covid-19 pandemic, is the sustainability trend losing momentum in the fashion industry?
Jun 10, 20233 min read


Fashion Brands' Big Pivot to Interior Design
Fashion brands have expanded their horizons and ventured into new territories beyond clothing and accessories. In recent years, many...
Jun 4, 20233 min read


The Evolution of Fashion in the Middle East
The fashion industry in the Middle East has become a rapidly growing sector in recent years. Many big brands have noticed the UAE's...
May 25, 20233 min read


Balmain x Evian: Together Change Is Beautiful
There are many challenges that could lead a designer to give up on trying to make a difference in the world, including supply systems'...
May 7, 20233 min read


AI Fashion Week: Expectations vs. Reality
The month of April started with enthusiasm for another upcoming fashion week that is nothing like the others and a first in history. The...
Apr 30, 20235 min read


How to Wholesale as a Sustainable Designer Brand
Wholesale can be a powerful way for sustainable brands to scale their operations and reach new customers. However, to make wholesale a...
Apr 23, 20235 min read


Let’s Talk About Body Positivity: Is the Hype Over?
The fashion industry has appeared to support body positivity in recent years (primarily by using more 'curvy' models on its catwalks)....
Apr 9, 20234 min read


Recovering From Fashion Weeks: Highlights of PFW
Paris Fashion Week is part of the "Big Four" fashion weeks, including London, Milan, and New York. However, it is considered the most...
Mar 28, 20235 min read


Recovering From Fashion Weeks: Highlights of MFW
Milan Fashion Week is one of the most prestigious events in the fashion industry, and the 2023 edition did not disappoint. The week-long...
Mar 22, 20233 min read


Fashion Week 101: All You Need to Know
"Another Fashion Week? Wasn't it just last week? How many times a year does it take place? How do brands attend? Can I buy a ticket?” If...
Feb 19, 202310 min read


Gen Z's Power in Luxury Fashion
Just a decade ago, luxury brands reigned and dictated the rules for the fashion industry. Vogue, Harper’s Bazaar, Marie Claire, and other...
Jan 17, 20232 min read


Best of 2022: Brand Highlights of the Year
The tiger managed to bring us a terrific year full of intriguing collaborations, bizarre campaigns, and unforgettable runway shows. As...
Dec 20, 20224 min read


Secondhand Luxury: Opportunity or Threat
Covid-19 has tremendously impacted all types of businesses, especially luxury brands, which have plunged dramatically due to the...
Dec 11, 20223 min read


A New Player in Luxury: Amazon
Through time, many luxury brands declined Amazon to sell their luxury products, since Amazon is a vast Internet-based enterprise that...
Dec 2, 20223 min read


A Fashion House That Dresses Samsung?
Samsung’s introduced Z Flip4 was another proven record to the public that the company is an unmatchable rival when it comes to innovative...
Nov 29, 20222 min read


bYE bYE to kanYE
Due to recent anti-Black and antisemitic comments, Kanye West has lost his talent representation, connections to important fashion...
Nov 8, 20222 min read


Fashion Retailers to be More Data-Driven Thanks to AI
As metaverse developments create a huge hype, other technologies such as AI evolve. With AI improvements, more fashion brands are leaning...
Nov 1, 20222 min read


Creative Runways: Gucci's 68 Set of Twins
The spring/summer 2023 Gucci show, titled Twinsburg, featured no fewer than 68 sets of identical twins (yes, actual twins). Ahead of a...
Oct 17, 20221 min read


Kim Kardashian and Dolce & Gabbana
"A match made in marketing heaven" says BoF for this collaboration and they sure are right. Four years ago, Stefano Gabbana, one half of...
Oct 9, 20222 min read
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