Fashion is a concept where everything changes and grows. It is always open to innovation, and new experiences created by creative minds....

Even if you don't fully understand what a meme is, if you use social media, you have probably seen one on Instagram or laughed at one on...

“It is time to rethink the relationship between brands and society,” says brand expert Jane Cavalier. “Traditional brands have sold by...

Covid-19 has tremendously impacted all types of businesses, especially luxury brands, which have plunged dramatically due to the...

Through time, many luxury brands declined Amazon to sell their luxury products, since Amazon is a vast Internet-based enterprise that...

We all are familiar with Black Friday, which is a popular term for the Friday after Thanksgiving, and also the beginning of the Christmas...

As metaverse developments create a huge hype, other technologies such as AI evolve. With AI improvements, more fashion brands are leaning...

With every advancement, there are usually people and companies who take it upon themselves to push the envelope and create novel ways of...

The spring/summer 2023 Gucci show, titled Twinsburg, featured no fewer than 68 sets of identical twins (yes, actual twins). Ahead of a...

On September 11th, Tommy Hilfiger live-streamed its NYFW show in Roblox. It was just the latest example of fashion courting users on the...

"A match made in marketing heaven" says BoF for this collaboration and they sure are right. Four years ago, Stefano Gabbana, one half of...

Moncler revealed in its 70th Anniversary celebrations with events after events, from its epic show at Milan’s Piazza del Duomo to the...

The key to any brand's success is remaining relevant to the target consumer and resonating with them through culture and consumer needs....

After almost two years of disruption, the fashion industry seems to be back on track. Discover the 10 key issues that will shape fashion...

"The Baby Birkin NFT (from MetaBirkins) is even more exclusive than Hermès bags." said Highsnobiety. Baby Birkin Bag from MetaBirkins...

According to several surveys and studies, it is now more than clear that post-pandemic consumers demand authenticity from brands....