Fashion shows start when their invitations arrive, hiding the core of the designer’s vision and muse within them. They offer a great...

A recent announcement on an immersive pop-up at Paris' Galeries Lafayette was made by Simon Porte Jacquemus and his namesake company, Jacquemus. Having a very strong brand identity from the start, the label implements its core elements everywhere it touches - that's what we love about it! At the beginning of Paris Fashion Week, March 2023, Jacquemus asked its followers to visit the venerable department store to peruse some of the brand's earlier presentations. The pop-up incl

Is it time to get back to basics for Burberry? Or to run away from the basics? Daniel Lee ushered in a new era by rebranding the British...

An industry analysis by Business of Fashion and McKinsey&Company states that the new aim of the fashion business is to be "nimble, think...

Thanks to Louis Vuitton, 2023 will be taken over by the dots. Yes, we are talking about the recent collaboration launch of “Louis Vuitton...

Not all great minds can be understood, or so the creative director of Balenciaga thinks so. After Balenciaga’s recent scandalous photo...

“It is time to rethink the relationship between brands and society,” says brand expert Jane Cavalier. “Traditional brands have sold by...

A significant perspective exhibition honoring Maison Valentino's founder Valentino Garavani and its still-evolving legacy of excellence...

The spring/summer 2023 Gucci show, titled Twinsburg, featured no fewer than 68 sets of identical twins (yes, actual twins). Ahead of a...

Runways are not only platforms to present your product/collection but also to present your brand, mission, and vision. In Milan Fashion...

Moncler revealed in its 70th Anniversary celebrations with events after events, from its epic show at Milan’s Piazza del Duomo to the...

French fashion designer Simon Jacquemus has opened a series of surrealist pop-up installations at London department store Selfridges,...

A business’s branding is more important than you might think. On the outside, your brand may seem like it consists only of elements such...

For many, the line between brand management and marketing can be a little fuzzy. After all, both play an integral role in the development...

Shouting the loudest isn't necessarily the best way for your business to grab attention. In 21st century, customers value sincerity the...

The entire world came to a halt in 2020 and 2021 with the pandemic hitting us, resulting in the total lockdown of countries, widespread...

People mostly delve into the fashion industry out of passion. When your creativity level is commendable, you always want to grow and do...