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A New Player in Luxury: Amazon
Through time, many luxury brands declined Amazon to sell their luxury products, since Amazon is a vast Internet-based enterprise that...

idilbaloglu
Dec 2, 20223 min read


A Fashion House That Dresses Samsung?
Samsung’s introduced Z Flip4 was another proven record to the public that the company is an unmatchable rival when it comes to innovative...

alineluchkina
Nov 29, 20222 min read


bYE bYE to kanYE
Due to recent anti-Black and antisemitic comments, Kanye West has lost his talent representation, connections to important fashion...

idilbaloglu
Nov 8, 20222 min read


Fashion Retailers to be More Data-Driven Thanks to AI
As metaverse developments create a huge hype, other technologies such as AI evolve. With AI improvements, more fashion brands are leaning...

gamzeuc
Nov 1, 20222 min read


Creative Runways: Gucci's 68 Set of Twins
The spring/summer 2023 Gucci show, titled Twinsburg, featured no fewer than 68 sets of identical twins (yes, actual twins). Ahead of a...

gamzeuc
Oct 17, 20221 min read


Kim Kardashian and Dolce & Gabbana
"A match made in marketing heaven" says BoF for this collaboration and they sure are right. Four years ago, Stefano Gabbana, one half of...

gamzeuc
Oct 9, 20222 min read


Creative Runways: Beate Karlsson x AVAVAV and Storytelling
Runways are not only platforms to present your product/collection but also to present your brand, mission, and vision. In Milan Fashion...

gamzeuc
Oct 6, 20222 min read


Moncler: Extraordinary, indeed!
Moncler revealed in its 70th Anniversary celebrations with events after events, from its epic show at Milan’s Piazza del Duomo to the...

gamzeuc
Oct 4, 20222 min read


15 Top Trends That Will Impact Marketing in 2022
Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in...

gamzeuc
Apr 4, 20224 min read


Fashion Brands' Attitude Towards War in Ukraine
During Milan Fashion Week, the mood changed following Russia’s invasion of Ukraine, while shows went ahead as planned. As the fashion...

gamzeuc
Mar 8, 20224 min read


Why Are There More Fashion Brand Collaborations Than Ever Right Now?
The key to any brand's success is remaining relevant to the target consumer and resonating with them through culture and consumer needs....

gamzeuc
Feb 27, 20223 min read


5 Branding Trends That Will Emerge This Year
The entire world came to a halt in 2020 and 2021 with the pandemic hitting us, resulting in the total lockdown of countries, widespread...

gamzeuc
Feb 23, 20223 min read


Omnichannel Retail in 2022: AI and Hyper-Personalization
With the acceleration of digitization over the last two years, our entire world is now connected by uninterrupted, hyper-personalized...

gamzeuc
Feb 14, 20223 min read


Is Fashion Industry Still Growing?
Pointed as one of the most polluting industries in today's world where we keep talking about the climate change, global warming and...

gamzeuc
Jan 17, 20222 min read


10 Trends That Will Shape The Fashion Industry 2022
After almost two years of disruption, the fashion industry seems to be back on track. Discover the 10 key issues that will shape fashion...

gamzeuc
Jan 3, 20226 min read
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