top of page

Search


The Evolution of Fashion in the Middle East
The fashion industry in the Middle East has become a rapidly growing sector in recent years. Many big brands have noticed the UAE's...

aydaarkun
May 25, 20233 min read
Â


Balmain x Evian: Together Change Is Beautiful
There are many challenges that could lead a designer to give up on trying to make a difference in the world, including supply systems'...

idilbaloglu
May 7, 20233 min read
Â


Gen Z Takes the Lead: The New Age of Brand Ambassadors
For years, brands have been choosing their brand ambassadors with great care. But have you ever wondered the reason behind it? Who are...

aydaarkun
May 2, 20234 min read
Â


AI Fashion Week: Expectations vs. Reality
The month of April started with enthusiasm for another upcoming fashion week that is nothing like the others and a first in history. The...

naznasman | @chiquemuffin
Apr 30, 20235 min read
Â


How to Wholesale as a Sustainable Designer Brand
Wholesale can be a powerful way for sustainable brands to scale their operations and reach new customers. However, to make wholesale a...

idilbaloglu
Apr 23, 20235 min read
Â


De-influencing or How to Capitalize During Inflation?
Be brutally honest now. How often have you been influenced to buy something despite having plenty of skincare products on the shelves and...

alineluchkina
Apr 16, 20232 min read
Â


Step Into the Future of Fashion: Ralph Lauren's New Web3-Centric Store
Ralph Lauren, one of the leading brands in the luxury fashion world, has started offering its customers the option to pay with...

aydaarkun
Apr 11, 20232 min read
Â


Let’s Talk About Body Positivity: Is the Hype Over?
The fashion industry has appeared to support body positivity in recent years (primarily by using more 'curvy' models on its catwalks)....

selinkunbi
Apr 9, 20234 min read
Â


Brick-and-Mortar Come Back and the New Retail
Brick-and-mortar retail has changed significantly during the last 20 years. Over the 20 months of the pandemic, this trend accelerated....

gamzeuc
Apr 4, 20236 min read
Â


Recovering From Fashion Weeks: Highlights of PFW
Paris Fashion Week is part of the "Big Four" fashion weeks, including London, Milan, and New York. However, it is considered the most...

idilbaloglu
Mar 28, 20235 min read
Â


Recovering From Fashion Weeks: Highlights of MFW
Milan Fashion Week is one of the most prestigious events in the fashion industry, and the 2023 edition did not disappoint. The week-long...

idilbaloglu
Mar 22, 20233 min read
Â


What You Should Know About Fashion Wholesaling
Today's fashion brands tend to sell in 3 main channels: brand boutiques, department/concept stores, or e-commerce. There are many reasons...

gamzeuc
Mar 19, 20233 min read
Â
bottom of page