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Best of 2022: Brand Highlights of the Year
The tiger managed to bring us a terrific year full of intriguing collaborations, bizarre campaigns, and unforgettable runway shows. As...

alineluchkina
Dec 20, 20224 min read


Balenciaga Walks on Ruins of Its Glorious Past
Not all great minds can be understood, or so the creative director of Balenciaga thinks so. After Balenciaga’s recent scandalous photo...

alineluchkina
Dec 18, 20222 min read


Cancel Culture: Think Twice
“It is time to rethink the relationship between brands and society,” says brand expert Jane Cavalier. “Traditional brands have sold by...

idilbaloglu
Dec 13, 20223 min read


Secondhand Luxury: Opportunity or Threat
Covid-19 has tremendously impacted all types of businesses, especially luxury brands, which have plunged dramatically due to the...

alineluchkina
Dec 11, 20223 min read


Google as a Fashion Marketing Tool
Behind every incomplete user journey, there is an incompetent search tool, with failed results, inside the online retail platforms,...

naznasman | @chiquemuffin
Dec 5, 20223 min read


A New Player in Luxury: Amazon
Through time, many luxury brands declined Amazon to sell their luxury products, since Amazon is a vast Internet-based enterprise that...

idilbaloglu
Dec 2, 20223 min read


A Fashion House That Dresses Samsung?
Samsung’s introduced Z Flip4 was another proven record to the public that the company is an unmatchable rival when it comes to innovative...

alineluchkina
Nov 29, 20222 min read


How to Strategize for Black Friday as a Luxury Brand
We all are familiar with Black Friday, which is a popular term for the Friday after Thanksgiving, and also the beginning of the Christmas...

idilbaloglu
Nov 25, 20223 min read


Are Consumers Ready to Pay More for "Sustainable" Products?
Consumers have been used to choosing products only based on price or brand, but today, factors like whether a product is "sustainable,"...

gamzeuc
Nov 22, 20223 min read


Forever Valentino
A significant perspective exhibition honoring Maison Valentino's founder Valentino Garavani and its still-evolving legacy of excellence...

idilbaloglu
Nov 15, 20222 min read


bYE bYE to kanYE
Due to recent anti-Black and antisemitic comments, Kanye West has lost his talent representation, connections to important fashion...

idilbaloglu
Nov 8, 20222 min read


Fashion Retailers to be More Data-Driven Thanks to AI
As metaverse developments create a huge hype, other technologies such as AI evolve. With AI improvements, more fashion brands are leaning...

gamzeuc
Nov 1, 20222 min read
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