Fashion shows start when their invitations arrive, hiding the core of the designer’s vision and muse within them. They offer a great...

A recent announcement on an immersive pop-up at Paris' Galeries Lafayette was made by Simon Porte Jacquemus and his namesake company, Jacquemus. Having a very strong brand identity from the start, the label implements its core elements everywhere it touches - that's what we love about it! At the beginning of Paris Fashion Week, March 2023, Jacquemus asked its followers to visit the venerable department store to peruse some of the brand's earlier presentations. The pop-up incl

Today, anyone can have an influence on social media thanks to its powerful algorithm, regardless of the number of followers. It leads...

The 14th of February, Valentine’s Day, is right around the corner. Luxury businesses are expanding the Valentine's Day theme beyond the...

Who could get over Carrie Bradshaw’s Fendi Baguette bag, and Blair’s school uniforms? Or, one day you might want to become part of the...

Thanks to Louis Vuitton, 2023 will be taken over by the dots. Yes, we are talking about the recent collaboration launch of “Louis Vuitton...

Virtual characters are one of the ways people express themselves as who they really want to be. Once one can choose his/herself as an...

Any TikTok user would tell you that time melts away while using it. As you scroll through an infinite reel of content that has been so...

Even if you don't fully understand what a meme is, if you use social media, you have probably seen one on Instagram or laughed at one on...

Behind every incomplete user journey, there is an incompetent search tool, with failed results, inside the online retail platforms,...

Samsung’s introduced Z Flip4 was another proven record to the public that the company is an unmatchable rival when it comes to innovative...

We all are familiar with Black Friday, which is a popular term for the Friday after Thanksgiving, and also the beginning of the Christmas...

"A match made in marketing heaven" says BoF for this collaboration and they sure are right. Four years ago, Stefano Gabbana, one half of...

Creator and influencer content partnerships evolve as brands make cost-effective bids for relevancy. User-generated content (UGC) is...

French fashion designer Simon Jacquemus has opened a series of surrealist pop-up installations at London department store Selfridges,...

Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in...

For many, the line between brand management and marketing can be a little fuzzy. After all, both play an integral role in the development...

Shouting the loudest isn't necessarily the best way for your business to grab attention. In 21st century, customers value sincerity the...

The key to any brand's success is remaining relevant to the target consumer and resonating with them through culture and consumer needs....

After collaborating with Raf Simons and Prada; Adidas has added another high-end fashion label to its long list of collaborators with the...