For many, the line between brand management and marketing can be a little fuzzy. After all, both play an integral role in the development...

Shouting the loudest isn't necessarily the best way for your business to grab attention. In 21st century, customers value sincerity the...

During Milan Fashion Week, the mood changed following Russia’s invasion of Ukraine, while shows went ahead as planned. As the fashion...

The key to any brand's success is remaining relevant to the target consumer and resonating with them through culture and consumer needs....

After collaborating with Raf Simons and Prada; Adidas has added another high-end fashion label to its long list of collaborators with the...

The entire world came to a halt in 2020 and 2021 with the pandemic hitting us, resulting in the total lockdown of countries, widespread...

With the acceleration of digitization over the last two years, our entire world is now connected by uninterrupted, hyper-personalized...

Consumer perception of products and experiences has been reinvented over the past years due to the global pandemic, redefining global...

The Italian fashion house and Superplastic, a globally led toy and digital collectible company join forces on the growing world of NFTs...

WGSN, the global authority on trend forecasting, revealed the forecasts for consumer behavior and lifestyles in 2022 and beyond....

If you thought the Prada and Adidas collaboration began and ended with sneakers, think again. It turns out that the duo is launching the...

Fashion retailer H&M is set to explore the virtual fashion realm, with the launch of a digital collection to release through a...