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TikTok’s Huge Swell and Luxury Fashion
Any TikTok user would tell you that time melts away while using it. As you scroll through an infinite reel of content that has been so...

naznasman | @chiquemuffin
Jan 15, 20234 min read


Fashion and Beauty Innovations at the "Most Influential Tech Event in the World", CES 2023
At the Consumer Electronics Show in Las Vegas this year, beauty devices and fashion innovations are exhibiting alongside smart TVs,...

gamzeuc
Jan 11, 20233 min read


Is Fashion Becoming... Funny?
Even if you don't fully understand what a meme is, if you use social media, you have probably seen one on Instagram or laughed at one on...

idilbaloglu
Jan 8, 20233 min read


Best of 2022: Brand Highlights of the Year
The tiger managed to bring us a terrific year full of intriguing collaborations, bizarre campaigns, and unforgettable runway shows. As...

alineluchkina
Dec 20, 20224 min read


Balenciaga Walks on Ruins of Its Glorious Past
Not all great minds can be understood, or so the creative director of Balenciaga thinks so. After Balenciaga’s recent scandalous photo...

alineluchkina
Dec 18, 20222 min read


Cancel Culture: Think Twice
“It is time to rethink the relationship between brands and society,” says brand expert Jane Cavalier. “Traditional brands have sold by...

idilbaloglu
Dec 13, 20223 min read


Secondhand Luxury: Opportunity or Threat
Covid-19 has tremendously impacted all types of businesses, especially luxury brands, which have plunged dramatically due to the...

alineluchkina
Dec 11, 20223 min read


Google as a Fashion Marketing Tool
Behind every incomplete user journey, there is an incompetent search tool, with failed results, inside the online retail platforms,...

naznasman | @chiquemuffin
Dec 5, 20223 min read


A New Player in Luxury: Amazon
Through time, many luxury brands declined Amazon to sell their luxury products, since Amazon is a vast Internet-based enterprise that...

idilbaloglu
Dec 2, 20223 min read


A Fashion House That Dresses Samsung?
Samsung’s introduced Z Flip4 was another proven record to the public that the company is an unmatchable rival when it comes to innovative...

alineluchkina
Nov 29, 20222 min read


How to Strategize for Black Friday as a Luxury Brand
We all are familiar with Black Friday, which is a popular term for the Friday after Thanksgiving, and also the beginning of the Christmas...

idilbaloglu
Nov 25, 20223 min read


Are Consumers Ready to Pay More for "Sustainable" Products?
Consumers have been used to choosing products only based on price or brand, but today, factors like whether a product is "sustainable,"...

gamzeuc
Nov 22, 20223 min read
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