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Traditional Out, Immersive In
Fashion is a concept where everything changes and grows. It is always open to innovation, and new experiences created by creative minds....
Mar 12, 20234 min read


The King of Pop-Ups: Jacquemus
A recent announcement on an immersive pop-up at Paris' Galeries Lafayette was made by Simon Porte Jacquemus and his namesake company,...
Mar 7, 20233 min read


R.I.P Sans-Serif Font, Welcome Burberry’s New Era
Is it time to get back to basics for Burberry? Or to run away from the basics? Daniel Lee ushered in a new era by rebranding the British...
Mar 4, 20232 min read


Geniuses Behind Moncler at London Fashion Week 2023
An industry analysis by Business of Fashion and McKinsey&Company states that the new aim of the fashion business is to be "nimble, think...
Feb 28, 20233 min read


The Era of Celebrity Influencers is Coming to an End
Today, anyone can have an influence on social media thanks to its powerful algorithm, regardless of the number of followers. It leads...
Feb 26, 20235 min read


Fashion Week 101: All You Need to Know
"Another Fashion Week? Wasn't it just last week? How many times a year does it take place? How do brands attend? Can I buy a ticket?” If...
Feb 19, 202310 min read


An Easy Guide & Successful Examples for Valentine's Day
The 14th of February, Valentine’s Day, is right around the corner. Luxury businesses are expanding the Valentine's Day theme beyond the...
Feb 5, 20233 min read


How to Develop Strategies for the Impact of Netflix-Inspired Fashion
Who could get over Carrie Bradshaw’s Fendi Baguette bag, and Blair’s school uniforms? Or, one day you might want to become part of the...
Jan 31, 20236 min read


When Worlds Collide: Louis Vuitton x Yayoi Kusama
Thanks to Louis Vuitton, 2023 will be taken over by the dots. Yes, we are talking about the recent collaboration launch of “Louis Vuitton...
Jan 29, 20233 min read


A New Way to Sell Exclusive Products: Direct to Avatar
Virtual characters are one of the ways people express themselves as who they really want to be. Once one can choose his/herself as an...
Jan 24, 20235 min read


Gen Z's Power in Luxury Fashion
Just a decade ago, luxury brands reigned and dictated the rules for the fashion industry. Vogue, Harper’s Bazaar, Marie Claire, and other...
Jan 17, 20232 min read


TikTok’s Huge Swell and Luxury Fashion
Any TikTok user would tell you that time melts away while using it. As you scroll through an infinite reel of content that has been so...
Jan 15, 20234 min read
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