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The Business of Dressing Beyoncé (and Other Celebrities)
Luxury fashion brands have always held a unique place in the zeitgeist of popular culture. Their symbiotic relationship with celebrities,...

gamzeuc
Aug 27, 20235 min read


LVMH's Renewed Interest in Sports: Paris 2024 Olympic Games
Antoine Arnault, one of the heirs and children of LVMH Chairman and CEO Bernard Arnault, has officially announced that LVMH will be one...

busrakarali
Aug 20, 20236 min read


Why Surrealist Marketing is Suddenly Everywhere?
Surrealist marketing, characterized by its captivating and innovative use of eccentric and absurd CGI campaigns, has swiftly risen to the...

idilbaloglu
Aug 13, 20234 min read


Reviving Real Bodies for Fashion: Virtual Try-On Tech from Google
Google has undeniably emerged as a pivotal player in the world of fashion marketing, and the company is continuously striving to enhance...

naznasman | @chiquemuffin
Jul 30, 20234 min read


Barbie's Hollywood Glamour: The Impact of Method Dressing
Barbie, the iconic fashion doll, has been a loved toy for generations, capturing the imagination of children and even adults. Over the...

idilbaloglu
Jul 25, 20236 min read


High Fashion Houses Taking Over Dream Vacation Destinations
The summer sun is starting to hit the shores, and an exciting trend has emerged for the world of luxury fashion this summer. Luxury...

selinkunbi
Jul 16, 20234 min read


The Rise of Quiet Luxury
In the ever-evolving landscape of the fashion industry, a new trend has been gaining momentum, quiet luxury. This growing phenomenon...

idilbaloglu
Jul 9, 20235 min read


Understanding Inflation and Its Effects on Consumer Behavior in Luxury Market
Inflation rates have reached levels not seen since the 1970s stagflation, creating significant challenges for the luxury market. As...

idilbaloglu
Jun 29, 20233 min read


Is Sustainability Losing Momentum?
After skyrocketing during the Covid-19 pandemic, is the sustainability trend losing momentum in the fashion industry?

aydaarkun
Jun 10, 20233 min read


Apple's Vision Pro Launch and the Future of AR in Fashion
Yesterday, Apple unveiled its eagerly awaited mixed reality glasses. Could this, after years of fits and starts, be a substantial...

gamzeuc
Jun 6, 20235 min read


Fashion Brands' Big Pivot to Interior Design
Fashion brands have expanded their horizons and ventured into new territories beyond clothing and accessories. In recent years, many...

idilbaloglu
Jun 4, 20233 min read


Say Cheese: How and Why Digital and Disposable Cameras Became the It Girl Accessory for Fashion
Trends come and go! Professional shoots, and well-edited photoshoots in fashion campaigns and events are no longer as popular as they...

selinkunbi
May 28, 20234 min read
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