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Invitation Only: The Strategy Behind Fashion Show Invites
Fashion shows start when their invitations arrive, hiding the core of the designer’s vision and muse within them. They offer a great...

naznasman | @chiquemuffin
Mar 14, 20234 min read


Traditional Out, Immersive In
Fashion is a concept where everything changes and grows. It is always open to innovation, and new experiences created by creative minds....

idilbaloglu
Mar 12, 20234 min read


The King of Pop-Ups: Jacquemus
A recent announcement on an immersive pop-up at Paris' Galeries Lafayette was made by Simon Porte Jacquemus and his namesake company, Jacquemus. Having a very strong brand identity from the start, the label implements its core elements everywhere it touches - that's what we love about it! At the beginning of Paris Fashion Week, March 2023, Jacquemus asked its followers to visit the venerable department store to peruse some of the brand's earlier presentations. The pop-up incl

gamzeuc
Mar 7, 20233 min read


R.I.P Sans-Serif Font, Welcome Burberry’s New Era
Is it time to get back to basics for Burberry? Or to run away from the basics? Daniel Lee ushered in a new era by rebranding the British...

selinkunbi
Mar 4, 20232 min read


Geniuses Behind Moncler at London Fashion Week 2023
An industry analysis by Business of Fashion and McKinsey&Company states that the new aim of the fashion business is to be "nimble, think...

idilbaloglu
Feb 28, 20233 min read


The Era of Celebrity Influencers is Coming to an End
Today, anyone can have an influence on social media thanks to its powerful algorithm, regardless of the number of followers. It leads...

gamzeuc
Feb 26, 20235 min read


Fashion Week 101: All You Need to Know
"Another Fashion Week? Wasn't it just last week? How many times a year does it take place? How do brands attend? Can I buy a ticket?” If...

gamzeuc
Feb 19, 202310 min read


An Easy Guide & Successful Examples for Valentine's Day
The 14th of February, Valentine’s Day, is right around the corner. Luxury businesses are expanding the Valentine's Day theme beyond the...

idilbaloglu
Feb 5, 20233 min read


How to Develop Strategies for the Impact of Netflix-Inspired Fashion
Who could get over Carrie Bradshaw’s Fendi Baguette bag, and Blair’s school uniforms? Or, one day you might want to become part of the...

naznasman | @chiquemuffin
Jan 31, 20236 min read


When Worlds Collide: Louis Vuitton x Yayoi Kusama
Thanks to Louis Vuitton, 2023 will be taken over by the dots. Yes, we are talking about the recent collaboration launch of “Louis Vuitton...

selinkunbi
Jan 29, 20233 min read


A New Way to Sell Exclusive Products: Direct to Avatar
Virtual characters are one of the ways people express themselves as who they really want to be. Once one can choose his/herself as an...

idilbaloglu
Jan 24, 20235 min read


Gen Z's Power in Luxury Fashion
Just a decade ago, luxury brands reigned and dictated the rules for the fashion industry. Vogue, Harper’s Bazaar, Marie Claire, and other...

alineluchkina
Jan 17, 20232 min read
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