With every advancement, there are usually people and companies who take it upon themselves to push the envelope and create novel ways of...

The spring/summer 2023 Gucci show, titled Twinsburg, featured no fewer than 68 sets of identical twins (yes, actual twins). Ahead of a...

On September 11th, Tommy Hilfiger live-streamed its NYFW show in Roblox. It was just the latest example of fashion courting users on the...

"A match made in marketing heaven" says BoF for this collaboration and they sure are right. Four years ago, Stefano Gabbana, one half of...

Runways are not only platforms to present your product/collection but also to present your brand, mission, and vision. In Milan Fashion...

Moncler revealed in its 70th Anniversary celebrations with events after events, from its epic show at Milan’s Piazza del Duomo to the...

The market for luxury goods has gone beyond to pre-pandemic stages despite the shifting consumer behavior and decreasing demand at the...

Creator and influencer content partnerships evolve as brands make cost-effective bids for relevancy. User-generated content (UGC) is...

French fashion designer Simon Jacquemus has opened a series of surrealist pop-up installations at London department store Selfridges,...

Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in...

A business’s branding is more important than you might think. On the outside, your brand may seem like it consists only of elements such...

Beauty giant L’Oréal has taken a new technological approach to fragrance selection in a partnership with Emotiv, a #neurotechnology...