Jaguar’s rebrand embraces bold design, creativity, and electric luxury to captivate a younger, progressive audience. Bold or risky? You deci

Celebrating 40 years of London Fashion Week, SS25 dazzled with bold designs, sustainability, and unforgettable runway moments!

Key Moments of Paris Fashion Week SS25: Bella's YSL comeback, Willem Dafoe for Miu Miu, Kylie Jenner's viral Balmain gown, and more!

Milan Fashion Week SS25 brought a refreshing take on fashion, and beyond the runway, it offered some compelling lessons in brand management and marketing. Italian craftsmanship, storytelling, and bold collaborations were highlighted across numerous presentations, reinforcing the strategic significance of brand positioning and consumer engagement. Below are key takeaways from some of the most interesting showcases in terms of brand management and marketing. Versace: A Fusion o

NYFW SS25 brought bold minimalism, athletic cuts, and playful designs from Alaïa, Proenza Schouler, Ralph Lauren, and Off-White to the runwa

Loewe has dethroned Miu Miu to become the world's hottest brand for Q2 2024, thanks to viral hits, star power, and savvy collaborations.

Anticipation mounts for the 2024 Olympics in Paris, sparking speculation on Fashion Week's fate. Logistical hurdles and opportunities loom.

Crafting a compelling brand story starts with defining your identity, knowing your audience, and staying authentic across all channels.

Explore the dynamic world of luxury designer collaborations with fast fashion giants, from expanding reach to addressing ethical concerns.

Unveiling the Met Gala's marketing magic: Fashion, fame, and fundraising converge in a dazzling display of strategic brilliance.

Schiaparelli's debut sneaker blends American comfort with French chic, paying homage to founder Elsa Schiaparelli's innovative spirit.

Milan Design Week is here, blending fashion and design in a vibrant spectacle. From Hermès to Gucci, fashion houses are redefining interior.